First published in 2010, Byron Sharp’s seminal book, How Brands Grow has become a marketeer’s bible. In it, Sharp used empirical research conducted at the Ehrenberg-Bass Institute for Marketing ...

Listen to more stories on the Noa app. In 1986, the appeal of “(You Gotta) Fight for Your Right (To Party!)” was delightfully uncomplicated. The Beastie Boys had turned the simple art of rebelling ...