Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

CEO at RightMetric, a marketing research & insights provider that helps marketers look outside their own four walls to be more effective. Consumer attention is harder to earn than ever before. With ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...