Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Since the early 2000s, business storytelling has become a key ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

Founder-led storytelling remains the strongest defense for brand voice and trust. Build an algorithm-aware media strategy to boost rankings in Google and AI-driven searches. Lead with authenticity and ...