Creating a brand identity strategy is critical for long-term business growth. Without an identity strategy in place for your brand, your attempts to build online/offline connections with your target ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

[Editor’s note: This is the first of a series of articles that we’re writing about branding for startups. It’s part of our latest initiative to find the best brand designers and agencies in the world ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...

Your personal brand identity is not just an item to tick off a checklist; it’s a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint. A robust personal brand sets ...

A law firm’s brand is the perception of the company in the eyes of potential clients, current clients, former clients, referral sources and others with whom the firm interacts and does business. A ...

Successful marketing is what causes a client to choose one broker over another. In a presentation at the BenefitsPRO Virtual Broker Expo on Wednesday, Jessica Du Bois, an employee benefits consultant ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...