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Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

While augmented reality (AR) has promised to break into the mainstream for years, many of its most ardent supporters began to wonder if it would ever overcome its own hype, and many marketers ...

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LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System ...