Raise your hand if you’ve ever said, “I just don’t look good in eye shadow,” or “Eye shadow is too confusing,” or “How the hell do you apply eye shadow?” Yeah, we’re going to guess most of your hands ...

Danielle James is a New York-based journalist who covers all things fashion, beauty, and celebrity. She is also the founder of Model Citizen, a sustainable fashion company that encourages peer-to-peer ...

Before applying eyeshadow, make sure to create a smooth base by priming your lids. This will remove the discolouration on your lids to impart them with a more even skin tone. To prevent the primer ...

Once you've worked out the best shades for your eye colour, bought the right brushes and decided whether you want to create a smoky eye or something more minimal, there's the back and forth of ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Eyeshadow is one of the best makeup products to amp up your look and go from girl-next-door to glam. However, not using it the right way can ruin the look and make you look garish too. So, if you ...