Opinions expressed by Entrepreneur contributors are their own. Understanding your customers‘ needs, preferences, and pain points allows you to tailor your products or services to meet their ...

Target your resources at the consumers who drive the most value. Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your ...

Opinions expressed by Entrepreneur contributors are their own. The following is a simple question for business owners. Why do your customers buy from you? I told you the question was simple, but an ...

This Thursday marks “Get to Know Your Customer Day,” which occurs on the third Thursday of every quarter. But why limit customer connection to just four days a year? As a customer service expert, I ...

Today I want to share with you a marketing tip that I got from Karen Emanuelson, owner of Reciprocate, LLC. She specializes in marketing solutions and training for small business and entrepreneurs and ...