Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcasting has become an incredibly popular medium in recent years and for GOOD REASON. There are many reasons why people choose to start a podcast, from wanting to share their ideas and passions with ...

The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

With so many digital marketing channels available, you’d think it’s easy to advertise a brand. The question is, where should you focus your hard-earned marketing dollars? My advice: Make sure you have ...

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