Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...
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41 years ago, the US teamed up with Japan to create the highest-grossing robot franchise of all time
Long before the movies, the Transformers franchise began over four decades as a collaboration between Japanese toymakers and ...
For 40 years, Transformers has cultivated a legacy across generations through innovative products, captivating entertainment, licensed partnerships and engaging publishing projects. Hasbro has ...
Activision has not lost the old Transformers games, according to Hasbro. Before Call of Duty became the company’s almost exclusive bread and butter, Activision was the publisher for a lot of massive ...
After one Hasbro rep suggested that Activision Blizzard had lost the hard drives that held the code for the well-loved Transformers games it published, Hasbro's PR is ...
A new set of Transformers figures is on the way as the age of the Armorizers is upon us. Coming out of Hasbro Pulse Con 2023 comes a new set of Transformers figures for the Legacy United line. The ...
Transformers 80s Week features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Transformers 80s Week celebrates the 40th ...
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