James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

DALLAS, Sept. 9 (UPI) --Southwest Airlines unveiled a new look that started with its heart-shaped logo and will include its website, ticket counters and the body design of its planes. "We've changed," ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

New Yorkers are famously belligerent when it comes to changes made to their beloved institutions. So when it came to something as timelessly iconic as Milton Glaser’s I ️NY logo from 1977, arguably ...