Perfect Corp. partners with hair color brand, Punky Colour, to use innovative machine-learning technology to help you test a rainbow of new hair color shades instantly before you buy. NEW ...

Hair color virtual try-on tool powered by YouCam Makeup AI technology redefines how online consumers shop for hair color products by letting them try multiple shades before they buy NEW ...

Perfect Corp. has a brand new collaboration up its sleeve. The company, known best for its artificial intelligence and augmented reality apps that have changed the beauty and fashion landscape, is ...

Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...

Ulta is upping its tech game by adding GLAMlab Hair Try On, an app developed with Nvidia’s generative artificial intelligence model. Using an uploaded photo, a selfie or a picture of a model, users ...

Sally Beauty has launched a Licensed Colorist OnDemand tool, a digital consultation service that pairs customers with licensed professionals to seek recommendations, the beauty retailer announced on ...

Posts from this topic will be added to your daily email digest and your homepage feed. Shoppers can now virtually try on different hair dyes and foundation shades, as Google’s augmented reality ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

I went along to Amazon's only hair salon in east London for a $72 haircut. I used the augmented-reality app to see which hair color and style I liked before making a decision. The salon is filled with ...