Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Ever put in a development ticket for what you thought would be ...

Google Cloud has hired former Okta executive Oliver Parker to lead a newly formed go-to-market (GTM) organization. Within the GTM team, Parker will hold the title of VP of AI, reporting to Google ...