To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

More than 500 million people use Instagram every day to share videos and photos with each other. You probably use it too, and many of your friends likely have the app as well. It’s the most popular ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time. Tools like Google Analytics have ...

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your ...

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...

One of the most important aspects of being a PR professional is having an open and clear line of communication with clients. It’s important to effectively communicate the success of our work and make ...