As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

A good amount of medium-sized over-the-top (OTT) and video on-demand (VoD) companies still opt for Google Analytics (GA) to keep track of their streaming business’ performance. But, no matter how ...

We write a lot about resumes — what to do, what not to do. But the fact is, these rules are generic advice we compile from career experts. Everyone should tailor their own resume depending on the ...