An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics is a popular website tracking tool. Unfortunately, for most people, it’s not very intuitive. Wish there was a simpler way? Good news, there is! Just get Tagmate Tracker for Google ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog. Many of you have probably heard of Google Analytics already ...

Google Analytics is usually an excellent tool for tracking analytical data for websites and online services. In addition to informing, it can be a major factor in the decision making process for ...

A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the value of your KPIs. Whilst ...