The NFL continues to try and growing its fanbase worldwide and expanded its global marketing program. The league announced on Monday that four new teams are participants and two new areas around the ...

The Detroit Lions were awarded Global Marketing Program rights in multiple international markets, as announced by the NFL Monday. Through the program, which was designed for teams to build fan bases ...

GREEN BAY – The Green Bay Packers are taking a wait-and-see approach to participating in the NFL's global marketing plan. The league on Wednesday said 18 teams were granted marketing access to 26 ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Everlast Worldwide, N.Y.-based manufacturer, marketer and licensor of athletic gear, is creating a unified global marketing program for the first time in its 97-year history. The company has been ...

In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...