Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...
Once again, the country seems divided. This time, it’s not a border wall or a health care proposal driving the animus, but an online ad for a men’s razor, because, of course. But underneath the ...
Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK in the wake of its ‘#metoo’ ad, despite the film not actually being aimed at the UK market. The ...
A Gillette spokesman told "GMA" the company "felt compelled to get involved." Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the ...
Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its ...
A new Gillette commercial calling out “toxic masculinity” has sparked both praise for and criticism of the razor company. The new “We Believe” ad — a 48-second spot that Gillette shared on its social ...
It was bad enough Gillette hired a division rival of the Patriots as a spokesperson, New England also had to endure it as Allen less the Bills to a 17-7 lead at halftime. Allen’s performance had ...
BOSTON--(BUSINESS WIRE)--On November 1, men around the world will go clean shaven and start growing mustaches for Movember, an annual global effort to raise awareness for men's health issues including ...
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