Gillette sparked a debate about the next generation of masculinity in light of the Me Too scandals when it launched it's 'We Believe: The Best Man Can Be' campaign earlier this year. Although the ad ...

Once again, the country seems divided. This time, it’s not a border wall or a health care proposal driving the animus, but an online ad for a men’s razor, because, of course. But underneath the ...

Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK in the wake of its ‘#metoo’ ad, despite the film not actually being aimed at the UK market. The ...

A Gillette spokesman told "GMA" the company "felt compelled to get involved." Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the ...

Gillette's controversial new ad tackling toxic masculinity has gotten mixed reviews, but even fans of the message are baffled to see the company discouraging sexism while continuing to charge more for ...

Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its ...

BOSTON--(BUSINESS WIRE)--On November 1, men around the world will go clean shaven and start growing mustaches for Movember, an annual global effort to raise awareness for men's health issues including ...