The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The spot also features other standout athletes, including Buffalo Bills quarterback Josh Allen, two-time WNBA MVP A’ja Wilson, ...

This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate the return of their iconic “Is It In You?” tagline. The partnership ...

When PepsiCo's Gatorade first introduced its “Is It In You?” tagline in the 1990s, it only had one major rival to fend off. Now, amid a more crowded field of competitors, the category leader is ...

After more than three years, Netflix’s hit series "Stranger Things" has returned for its fifth and final season, releasing in ...

Carl Albert junior running back Delijah Matthews is the 2025 Gatorade Oklahoma Football Player of the Year, the company announced Friday.

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...

A concise overview of PepsiCo’s new 2026 global partnership with the Mercedes AMG Petronas F1 Team, highlighting performance ...

Can you feel the nostalgia brewing? Gatorade and Snapple are bringing back some cherished flavors that might just take you ...

CHERLYNN LOW: I sweat, you sweat, and everybody sweats. But everyone sweats differently, whether it's the amount that you sweat or what comes out of your glands. And actually, your sweat can tell a ...

Bettors beware: Guessing the color of Gatorade poured over the winning coach's head in Super Bowl 58 isn't as simple as it sounds. It remains one of the most popular bets to place, as avid fans and ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...