Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

Videos with pre-roll advertising enabled force viewers to wait out the first five seconds before they can click the skip ad button and move on to the content. Because people usually click, most ads, ...

Quick, think for a moment about that catchy commercial that’s stuck in your head every so often. What made it stick in your head? Was there a compelling piece of music? A lengthy, flashy presentation?

GEICO has always been, uh, “innovative” when it comes to their advertising… and you can take that any way you want, for better or worse. Their new “Unskippable” campaign, however — in which the ...

At this point in the internet's life, nobody watches YouTube ads. And, if for some reason, we are forced to watch a 20-second ad, we simply open up another tab and wait for it to end. It's a strategy ...

This will most likely have you asking “what did I just watch?” but trust me it is worth it. This is the ‘Too Many Cooks’ of commercials. GEICO Insurance created a bizarre “unskippable commercial.” The ...

Leica’s 100th anniversary commercial won the Grand Prix in the TV section of Film category at Cannes this year, while Geico “Unskippable: Family” picked up the Grand Prix in Internet Film. The head of ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 19 hours 41 min ago 21 hours 27 min ago By Ally Marotti - 22 hours 26 min ago By Ad Age and Creativity Staff - 23 hours 30 min ago ...