When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ...

What do a lot of federal employees and the GEICO Gecko have in common? They have a great sense of humor and good comedic timing. This year GEICO is proving that point by sponsoring D.C.'s Funniest ...

GEICO's ad campaign featuring cavemen became iconic, but what happened to the first actor behind that overgrown facial hair and overhanging brow?

Commercials tend to be the worst part about television. They disrupt whatever you're watching to advertise things you probably won't buy. The least they can do is make them entertaining, right? Ratt ...

One of the advertising executives behind Geico Corp.'s memorable commercials will talk Nov. 18 about using humor in advertising. Paul McKee, who grew up in Kenmore, oversees the Geico account as chief ...

Is it possible, in this great land of ours, that people of differing political beliefs can exchange insults, make stupid remarks, get fired, make wildly overreaching claims -- and both sides wind up ...

For the week ending Dec. 15, one brand sticks out for the number of spots played on the cable networks tracked by iHeartMedia-owned Media Monitors. To little surprise, it is an auto insurance ...

WASHINGTON--(BUSINESS WIRE)-- What do a lot of federal employees and the GEICO Gecko have in common? They have a great sense of humor and good comedic timing. This year GEICO is proving that point by ...