In the past decade, online travel has prioritized logistics over experiences. Still, advancements in AI are set to reverse this focus, placing the experience at the center of why consumers choose to ...

More competition is always a risk, but GetYourGuide’s CEO is hoping Airbnb’s entrance lifts the whole experiences category. GetYourGuide and other leading platforms for travel experiences are facing ...

This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign ...