Yahoo

Understanding Consumer Behavior, Leveraging Data Is Key to Success

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...
Forbes

The Power Of Consumer Insights: How To Know Your Customers Better (Beyond Social Listening)

You’re in dire need of a gift for the preschool teacher, but it’s close to your toddler's bedtime. It’s the busiest week of your life and, as Murphy’s Law would have it, your best friend’s not ...

Cultural Understanding And Empathy: The Secret Weapons Of Value Creation

Two key ingredients enable innovation to have a transformative impact: cultural understanding combined with a strong gut ...
Yahoo

How Brands Can Bridge Consumers’ Sustainability Knowledge and Behavior Gaps

Consumer centricity is an oft-cited best practice for retail services and marketing, and sustainability outreach is no different. To effectively encourage environmentally conscious consumer behavior, ...
inc42

Redefining Consumer Insights: Understanding Modern Data Collection Challenges & Opportunities

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

How data signals are redefining consumer understanding in India's programmatic ecosystem

India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...
FoodNavigator

Nestlé R&D head on how the world’s biggest CPG innovates

I speak to Rania Abou Samra on one of the stormiest days the UK has seen in quite some time - it’s blowing a gale out there. She however is utterly unphased, sitting as she is, in sunny Dubai and ...
Business Wire

First Insight Launches New Gen AI Tool for Unlocking Consumer Preferences and Driving Profitability

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced the launch of "InsightIQ Sentiment", a cutting-edge Generative ...
Hosted on MSN

Inferior Good: Definition, Examples, and Role of Consumer Behavior

Reviewed by Robert C. KellyFact checked by Suzanne KvilhaugReviewed by Robert C. KellyFact checked by Suzanne Kvilhaug An inferior good is an economic term that describes a good whose demand drops ...
Bloomberg L.P.

Understanding the impact of inflation on consumer spending

While U.S. headline inflation has decreased compared to 2022 and 2023, price increases continue to be a concern for many consumers. This situation impacts sales and traffic across various industries ...
Business Wire

Consumer Confidence Sinks as Inflation Forces Ninety-Seven Percent of Consumers to Reprioritize Spending to Afford Rising Grocery, Gasoline, Housing, and Healthcare Costs

PITTSBURGH--(BUSINESS WIRE)--Nearly 75% of consumers have less confidence to spend today as inflation hits a 40-year high according to a new First Insight report, The State of Consumer Spending: ...