While most of the sportswear industry embraces the grind, the Swiss sportswear brand On is taking a much different, lighter approach. On Thursday, On launches SOFT WINS, a bold campaign created to ...
Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign aimed at empowering runners of all skill levels. Called “Soft Wins,” the Swiss ...
Footwear News on MSN
On Debuts Cloudsurfer 2 Sneaker With New Elmo Campaign Encouraging Runners to Celebrate ‘Soft Wins'
Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street's Elmo for a new campaign aimed at empowering runners of all skill levels. Called "Soft Wins," the Swiss ...
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