If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

The holiday magic doesn’t have to die with adulthood — you can always recreate it for the kids. “That time our daughter set up cameras to catch her Elf on the shelf flying,” the video text read. “So ...

One mum has shared some clever Elf on the Shelf ideas you can borrow for your own kids. The parent often shares her hacks, ...

With Christmas approaching, many families are looking forward to their usual holiday traditions such as picking out their Christmas tree, making gingerbread houses, and of course, the return of Elf on ...

“All my children still fully believe in the elf thanks to the videos, even my 11 year old who is in year six,” says Kirsten.

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...