The Elaboration Likelihood Model Beginning in the 1970’s, persuasion and attitude change researchers started to notice patterns in how individuals responded to messages designed to influence them.
Citations: Teeny, Jacob, Richard Petty. 2025. From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in Consumer-Directed Persuasion.
The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...
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