Everything is intentional here. ICON isn't a company you turn to for ambiguity. There's nothing fake baked into anything Jonathan Ward touches. Ward is the company's CEO and Chief Designer. Every ...

“Holy Schlitzer dude,” recalls Tom Nelson upon encountering this 1970 Chevrolet Suburban obsessively, excessively, and impressively rebuilt at Icon 4x4, “you look in the rear-view and that thing goes ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...