When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...
If you think your direct mail campaign was successful, wait until you hear these stories. For example, we've got a campaign that propelled response rate increases of 35% and 60% above long-time ...
Breakthrough Fundraising Letters: How to Write Direct Mail Donation Request Appeals That Attract More Donors, Raise More Money, and Build Stronger Relationships “Your fund-raising letters need to be ...
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