Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Twix has been delighting candy lovers with its biscuit, caramel, and chocolate trifecta for decades, but its name has always sparked curiosity. Originally launched in the U.K. as "Raider" in 1967, the ...