Opinions expressed by Entrepreneur contributors are their own. Imagine working on several marketing campaigns on different profiles or social media websites, but it’s just not going the way you want ...

Social Media Mining is a process employed by businesses to analyze & extract patterns from social media data. It works on a reward model, and it rewards its users based on their activity, which ...

[Editor's Note: This is the second in an ongoing, occasional series on the impact of big data on the insurance industry. Read the first series installment here.] A new bride-to-be tweets about the ...

Globally, more than four billion people use social media, generating huge stores of data from their devices. That information can be used in tracking more than just what they buy, their political ...

It's happened to all of us. You talk with your friend about a cute pair of shoes. The next morning, you see ads for the product all over Facebook. "You never really know who's listening or who's ...

Imagine working on several marketing campaigns on different profiles or social media websites, but it’s just not going the way you want it to go. It can be a waste of time and effort if you don’t use ...