In a new article, a team of researchers analyze how to avoid misinterpreting correlations in cross-cultural studies. The researchers identify three sources of non-independence in cultural variables -- ...

image: Cultural variables play an important role in perceptions of status and power in business, according to research co-written by Carlos Torelli, a professor of business administration and the ...

To augment the rigor of health promotion research, this perspective article describes how cultural factors impact the outcomes of health promotion studies either intentionally or unintentionally. It ...

Some of the differences are truly remarkable (White, 2020). Africans who grow up in rural villages are much less susceptible to the Müller-Lyer illusion than Europeans who grow up in cities. The ...

image: Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new research co-written by Carlos Torelli, a professor of business administration ...

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Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new research. New research co-written by a University of Illinois expert in consumer ...