Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to ...

Content marketing works great - until it doesn't. One big problem: when stakeholders aren't pulled into the creation process. A recent survey reveals the barriers to B2B content; here's my review.

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

Opinions expressed by Entrepreneur contributors are their own. If you’re hiring a new content marketer, there are a few obvious qualities you already know you need to look for. Your new hire needs to ...

Digital Marketing Buyer’s Guides » Content Marketing Tools: A Marketer’s Guide Chat with SearchBot A fundamental shift in the relationship between brands and consumers is driving an equally ...

If content is currency in the marketing world, businesses are learning they have to invest to see returns—and that means hiring the right people to create, distribute, promote and fine-tune that ...

The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a ...

Content marketing consists of many different parts. Although you can get away with having a basic level of understanding, an advanced content marketer will want to develop their skills in all ...

Opinions expressed by Entrepreneur contributors are their own. Any experienced marketer knows that converting leads is a precise art. Mediocre content, a flawed sales funnel, poor lead nurturing and ...

Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the ...

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – ...

The awards recognise and honour creativity, innovation, and effectiveness in content marketing by honouring campaigns that ...