Luca Cascio Rizzo studies how language shapes consumer behavior. Specifically, his research examines how the words, the vocal ...

The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...

Guilt messaging appears to be a strong tool to toward encouraging other eco-friendly habits, such as discouraging ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey. Notably, the survey found 58 ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

Jedi Digital Marketing Hong Kong has introduced an expanded digital marketing framework designed to address the increasingly complex landscape of online communication, audience behavior, and ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

In a world where speed drives success, AI-native research stands out not merely as a tool but as providing a competitive edge ...