In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

This report unveils opportunities in gift and incentive card markets across 40 countries, focusing on consumer behavior, market dynamics, and innovation. Key areas include open and closed loop ...

José Torres and Steve Hou break down the real drivers behind inflation, interest rate expectations, consumer behavior, ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Zenapet, a provider of human-grade pet supplements, has reported a notable increase in consumer inquiries and website traffic related to canine immune support products, reflecting broader shifts in ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Bread Financial Holdings, Inc. (NYSE:BFH) finds itself at a critical juncture as it navigates a complex financial landscape marked by evolving consumer behavior, regulatory uncertainties, and intense ...