The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive ...

Through a first-of-its-kind analysis, the Smart Grid Consumer Collaborative’s (SGCC) Empowered Consumer Report has found that consumer awareness for next-generation smart energy technologies is at an ...

A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies. As discouraging as this ...

Disease awareness advertising is soaring in the U.S. Over the past 20 years, the number of direct-to-consumer awareness ad campaigns annually has grown from 44 to 401, according to a recent study ...

15 countries surveyed across Europe, North/South America and Asia Globally the study found that the pandemic has had a greater toll on mental wellbeing than physical wellbeing Impact greatest amongst ...

As the incoming administration begins appointing new leaders to fill federal agency roles that directly impact consumers, what remains to be seen is how the next four years will play out in terms of ...

As dupes and counterfeits become ubiquitous online, the UKIPO shifts focus for consumer awareness campaigns. Register for free to receive our newsletter, view leading trademark professionals in WTR ...

Universal’s “Twisters” and 1996 original “Twister” are hitting theaters this weekend to play in 4DX 4D The showing follows recent domestic opening weekend records for the tech with “Twisters” and ...

While Google searches for ‘gut health’ have more than doubled in the last three years, 41% of consumers do not know about the gut microbiome and half of consumers are unaware of its impact on the gut ...

Every October, the Department of Trade and Industry (DTI) leads the celebration of Consumer Awareness Month — a reminder that every Filipino has the right to be informed, protected, and empowered in ...

Only three labs in the country can rigorously test down to the part-per-trillion level and help brands validate PFAS-free claims with real, third party validated data. (Photo by DAVID PINTENS/BELGA ...

Branding and awareness are two parts of the same process. When you brand your business, you give it a recognizable identity. When you make your company's identity known, you are marketing the business ...