Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...