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At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...
Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...
The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...
As the largest beauty product maker globally, L’Oreal has built an impressive collection of top-selling beauty brands balanced across core categories (skin care, color cosmetics, hair care, and ...
L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...
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