(WVEC) -- Coca-Cola introduced their My Coke Rewards program in 2006. Consumers were given codes with each purchase. The codes became points that could be used to redeem items, such as Amazon gift ...

Get a FREE 20-page 8x8 Shutterfly hard cover photo book ($29.99 value) when you enter just 1 MyCokeRewards code by May 16! You have until 5/16/16 to enter a code and ...

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. Chat boards and message boards have been buzzing about problems with point values, ...

While Coca-Cola easily remains one of the world’s strongest and most-loved brands, it’s no secret that it’s scrambling to respond to sales erosion resulting from growing consumer rejection of regular ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Lids on bottles of Coke at the Coca-Cola factory in Dongen, Netherlands, on Aug. 4, 2016. Ben Kelly got hooked at Blockbuster. It ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

A Coca-Cola executive said yesterday that the early success of its new consumer rewards program may be the impetus to roll the program out across other brands. Under the My Coke Rewards program, which ...