NEW YORK — Clif Bar & Co. has agreed to discontinue use of the claim “The Ultimate Energy Bar” followed by “an optimal blend of protein, fat and carbs” following a recommendation by the National ...

Chances are, someone you know got a dog during the pandemic. As isolation took its toll and we spent more time at home, puppy fever hit an all-time high. The stats track: 78 percent of pet owners ...

New campaign champions the role consumers play in turning CLIF BAR goodness into everyday greatness With this new campaign, CLIF aims to put the individual in the spotlight, stating that people are ...

Clif Bar & Company this week released its newest product, Clif Pet dog treats, the brand’s first line of snacks not made for humans. The three flavors of Clif Pet Plant Based Jerky dog treats can be ...

CLIF BARs are high-energy snacks suitable for people doing physical activity. However, due to their high sugar and carbohydrate content, eating them without exercising may result in weight gain. Share ...