Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Too often channel strategies ranging from the most tactical and short-term to the most strategic and multiyear fail. Success or failure of a channel management strategy has nothing to do with the time ...

JacTravel has unveiled a dedicated channel management strategy under the leadership of commercial manager, James Blackmore. Embracing a trend in the usage of channel management technology by hotels, ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

Fewer industry categories have gone through more turmoil and change to their selling strategies and channel management philosophies in the last decade than financial services and insurance. Media ...

PLEASANTON, Calif., March 8, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management solutions that include affiliate marketing ...

TORONTO-- (BUSINESS WIRE)-- ServiceSource (NASDAQ: SREV), the global leader in customer success and revenue lifecycle management (RLM) solutions, today announced that it has appointed industry veteran ...

TORONTO--(BUSINESS WIRE)--ServiceSource (NASDAQ: SREV), the global leader in customer success and revenue lifecycle management (RLM) solutions, today announced that it has appointed industry veteran ...