As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of thousands of keywords in a typical SEM account; today, keyword ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data into a usable marketing database, and finding the ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past few years, though, several ...

FORT COLLINS, Colo., Dec. 8, 2020 /PRNewswire/ -- Marketing 360® announced today that it has been named a top 20 campaign management software product by Capterra, a free online service that helps ...

SAS Institute has acquired Intrinsic, a campaign management software vendor based in the United Kingdom, for an undisclosed sum, SAS said yesterday. The acquisition follows a partnership through which ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. monday.com has a variety of tools that help the email campaign management process.