This is not the first time Facebook has offered such a feature. Developers have access to call-to-action buttons when building apps for the platform, and marketers can buy ads that include ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Have a website with a good amount of traffic? If so, it’s time to focus on ...