The rise in streaming usage has fueled a concurrent rise in connected TV (CTV) access. CTV reaches 141.9 million adults in the U.S. every week—more than 67% of the adult population. CTV advertising ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in ...

AUSTIN, Texas, April 9, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (DRCT) and a leader in digital marketing solutions for destination marketing organizations, today ...

The mobile app market is fiercely competitive. Standing out and reaching the right users requires innovative strategies and a keen understanding of where your audience spends their time. Increasingly, ...

The rapid expansion of supply-side platforms (SSPs) is significantly transforming Connected TV (CTV) advertising, adding layers of complexity for media buyers. Leading platforms like Netflix and ...

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Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41%) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key ...

LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, has announced that it has been selected as winner of the "Best CTV Monetization Platform" ...

Connected TV has moved well past the adoption stage in Australia and a new report suggests it’s now reshaping how audiences choose what to watch, and respond to advertising. According to The Big Shift ...

More consumers are watching smart TVs and engaging with streaming services, which is creating big growth opportunities for Connected TV (CTV) advertising. Brands and retailers of all sizes can reap ...