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WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability, ...

Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, ...