After nearly three decades in the CRM profession, I am still finding that the No. 1 thing that keeps my clients up at night remains the technology’s adoption—and the implication of what that means to ...

Training is essential for getting the most out of your AI investments – so get help from your AI vendors in putting together ...

For three decades, CRM systems have promised to connect companies with their customers. Yet for many customer-facing employees, and the IT teams that support them, CRM has become an onerous modus ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

Businesses often invest great resources in acquiring licenses and implementing sales CRM and marketing automation platforms, hoping for better teamwork, higher productivity, greater efficiency and a ...