Acxiom's Director of Automotive Strategy Steve Schmith discusses how CDPs can improve CX, drive customer loyalty and greater sales opportunities. Buying a car used to be a straightforward process. Go ...

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ...

CDP gold accredited provider, EcoAct to host its next CDP webinar on 1st March 2022 on the latest CDP updates, followed by a live Q&A. Shannon Schauer from CDP Europe joins EcoAct’ expert panel to ...

The holiday shopping season sent a clear message to marketers: if you don't have a holistic, data-driven view of your customers, you'll be left behind. Online and in-store boundaries are blurring. The ...