An updated edition of the October 15, 2025 article. The world is witnessing a gigantic stream of digital information from various sources, comprising online shopping, sensors, social media, videos and ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...

In today's modern business environment, data is the foundation of efficient business operations. Organizations generate and collect large amounts of information from various sources such as social ...

To ensure big data is used to influence outcomes that are meaningful to the nursing profession, nurse executives need to act as data visionaries and architects. But how? Have you ever found yourself ...

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly distributed. Amazon and Walmart are raking in the lion’s share, ...