“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

Cosmetics brand Physicians Formula partnered with startup FaceCake Marketing Technologies on banner ads that demonstrate its beauty products through augmented reality (AR). Physicians Formula is ...

In celebration of the first banner ad, which debuted 20 years ago, its original creators, Otto Timmons and Craig Kanairick, have fashioned a website that mimics the original experience over at The ...

Contrary to lore, there was no “first” banner ad. When HotWired, Wired magazine’s digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Contextual advertising is a modern gamechanger to modern advertising. When the first banner ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More On October 27, 1994, the first online banner ad appeared, a 468 x 60 ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media ...

Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including ...