Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

Cosmetics brand Physicians Formula partnered with startup FaceCake Marketing Technologies on banner ads that demonstrate its beauty products through augmented reality (AR). Physicians Formula is ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

In celebration of the first banner ad, which debuted 20 years ago, its original creators, Otto Timmons and Craig Kanairick, have fashioned a website that mimics the original experience over at The ...

Contrary to lore, there was no “first” banner ad. When HotWired, Wired magazine’s digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More On October 27, 1994, the first online banner ad appeared, a 468 x 60 ...

Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including ...

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...