Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

For years, I struggled with pay-per-click (PPC) advertising. As newbie to the SEO and advertising industry, learning all the ins and outs of creating an effective campaign was not only complicated, ...

Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. Account-level negative keywords in Google Ads offer greater brand ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Ladies and gentlemen, it’s time to go negative. (And, no, I’m not referring to this year’s presidential race). I’m talking about negative keywords: those words and phrases that are essential to ...

Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. A new year means a fresh start, a clean slate and new goals to ...